{"id":235,"date":"2014-11-04T10:18:27","date_gmt":"2014-11-04T15:18:27","guid":{"rendered":"https:\/\/designinglight.com\/?p=235"},"modified":"2014-11-04T10:19:23","modified_gmt":"2014-11-04T15:19:23","slug":"promoting-lighting-design","status":"publish","type":"post","link":"https:\/\/designinglight.com\/?p=235","title":{"rendered":"Promoting Lighting Design"},"content":{"rendered":"<p>By some estimates less then 10 percent of construction and renovation projects include a professional lighting designer on the design team. Why? Who\u2019s looking after the lighting design? What can the lighting design community do about it?<\/p>\n<p>The reasons projects go forward without a lighting designer range from the owner\u2019s lack of understanding of what a lighting designer does to the architect\u2019s desire to keep fees low. These are usually coupled with the belief that other team members can take care of the lighting just as well as well as a lighting designer. The \u201cothers\u201d who may provide some or all of the lighting design include the architect, interior designer, electrical engineer, electrical contractor, and lighting salesperson. These other professions can act as lighting designers because the practice of lighting is so young and is unlicensed.<\/p>\n<p>Why should architects and building owners hire a lighting designer? My first answer is, \u201cYou\u2019re hiring experts in every other aspect of building design and construction, so why would you NOT hire an expert in lighting, too? Don\u2019t you want the building to look as good as you imagine it will?\u201d My other answers are:<\/p>\n<ul>\n<li>Research has shown that the benefits of high quality lighting design include increased sales, worker performance, and student test scores.<\/li>\n<li>Professional lighting designers develop unique designs specifically for each project. They know more about light and lighting, put more time and effort into designing the lighting, and will produce better results than any other team member.<\/li>\n<li>The lighting industry is moving and changing faster today than at any time since the invention of the light bulb. Lighting designers invest an enormous amount of time and energy keeping up to date on new light sources, energy codes, control systems and the like. No other team member is as well informed about the current state of the field.<\/li>\n<\/ul>\n<p>What can the lighting industry to do promote the use of lighting designers? It seems to me that our professional organizations, especially the <a href=\"http:\/\/www.ies.org\">IES<\/a> and <a href=\"http:\/\/www.iald.org\">IALD<\/a>, have to take the lead here because individuals can\u2019t have enough impact. Both organizations do a lot of work within the industry, but I don\u2019t see any outreach to the real decision makers. What could they do? Here are a two thoughts:<\/p>\n<ul>\n<li>Provide articles to <a href=\"http:\/\/www.aia.org\">AIA<\/a> and other professional publications promoting the benefits of working with lighting designers.<\/li>\n<li>Present seminars and staff booths at conventions of <a href=\"http:\/\/www.aia.org\">AIA<\/a>, <a href=\"http:\/\/www.scup.org\">SCUP<\/a>, <a href=\"http:\/\/www.retaildesigninstitute.org\">Retail Design Institute<\/a> and others to promote lighting design.<\/li>\n<\/ul>\n<p>What do you think? What can we do to promote lighting design?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By some estimates less then 10 percent of construction and renovation projects include a professional lighting designer on the design team. Why? Who\u2019s looking after the lighting design? What can the lighting design community do about it? The reasons projects go forward without a lighting designer range from the owner\u2019s lack of understanding of what &hellip; <a href=\"https:\/\/designinglight.com\/?p=235\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Promoting Lighting Design<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,19],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-design","category-lighting-profession"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4gZSw-3N","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":537,"url":"https:\/\/designinglight.com\/?p=537","url_meta":{"origin":235,"position":0},"title":"Who Needs A Lighting Designer?","author":"Jason Livingston","date":"November 18, 2015","format":false,"excerpt":"No I\u2019m not begging for work (although I am available for weddings and bar mitzvahs). At the beginning of every semester I ask my interior design students (especially at Parsons, where the class is an elective) why understanding lighting design is important to them. They tell me that lighting design\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/designinglight.com\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":352,"url":"https:\/\/designinglight.com\/?p=352","url_meta":{"origin":235,"position":1},"title":"IALD Set To Launch CLD Credential","author":"Jason Livingston","date":"March 14, 2015","format":false,"excerpt":"After five years of planning the IALD is set to begin accepting applications for the newly created Certified Lighting Designer (CLD) credential. The CLD credential is similar to the LC (Lighting Certified) credential in that it is meant to demonstrate lighting design competency. Unlike the LC, the CLD credential will\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/designinglight.com\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":586,"url":"https:\/\/designinglight.com\/?p=586","url_meta":{"origin":235,"position":2},"title":"Who Needs A Lighting Designer?  Schools!","author":"Jason Livingston","date":"January 18, 2016","format":false,"excerpt":"Studio T+L is the theatre consultant on the theatre in a new school here in New York. During an early meeting with the architect I explained that I prefer to have the dimming and control system for the stage lighting also control the house lighting, so I\u2019d like to schedule\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/designinglight.com\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":746,"url":"https:\/\/designinglight.com\/?p=746","url_meta":{"origin":235,"position":3},"title":"The Myth of the Irrelevant Lighting Designer","author":"Jason Livingston","date":"July 31, 2017","format":false,"excerpt":"Kevin Willmorth has a long and interesting article on his blog in which he argues for the recognition of professional lighting designers and what a professional lighting designer is and is not. \u00a0The post echoes Chapter 1 of Designing With Light, and\u00a0many of the things I've written here, including promoting\u2026","rel":"","context":"In &quot;Lighting Profession&quot;","block_context":{"text":"Lighting Profession","link":"https:\/\/designinglight.com\/?cat=19"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":382,"url":"https:\/\/designinglight.com\/?p=382","url_meta":{"origin":235,"position":4},"title":"&#8220;Celebrating Pratt Authors&#8221; Comments","author":"Jason Livingston","date":"May 6, 2015","format":false,"excerpt":"Here are my comments from last night's \"Celebrating Pratt Authors\" event. \u00a0 Let me say a few words about my book and than I\u2019ll move on. One of the things that drive me to write \u201cDesigning With Light\u201d is missing content in other lighting design books. I come from the\u2026","rel":"","context":"In &quot;Education&quot;","block_context":{"text":"Education","link":"https:\/\/designinglight.com\/?cat=21"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":211,"url":"https:\/\/designinglight.com\/?p=211","url_meta":{"origin":235,"position":5},"title":"Fixture Cost Frustration","author":"Jason Livingston","date":"August 21, 2014","format":false,"excerpt":"One of my clients has expressed frustration with the caveats I place at the end of my lighting fixture budget. Why can\u2019t I give the client a simple budget estimate? The answer is that fixture manufacturers don\u2019t have a manufacturer\u2019s suggested retail price (MSRP) for their products, which is something\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/designinglight.com\/?cat=18"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/designinglight.com\/wp-content\/uploads\/2014\/08\/9.25.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/designinglight.com\/wp-content\/uploads\/2014\/08\/9.25.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/designinglight.com\/wp-content\/uploads\/2014\/08\/9.25.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/designinglight.com\/wp-content\/uploads\/2014\/08\/9.25.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/designinglight.com\/index.php?rest_route=\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designinglight.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designinglight.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designinglight.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designinglight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235"}],"version-history":[{"count":1,"href":"https:\/\/designinglight.com\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":236,"href":"https:\/\/designinglight.com\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions\/236"}],"wp:attachment":[{"href":"https:\/\/designinglight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designinglight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designinglight.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}